Startup CPG

OUR INNOVATION SECTION @ CHEXPO IS BACK FOR YEAR 2!

The Startup CPG Innovation Section at Chexpo 2027 is getting an upgrade and we are going bigger this year with 10 spots for brands in our community!

If you don’t know Chex, they’re one of the leading independent distributors on the East Coast, serving over 1,000 retail locations from Maine to Florida. Their retailers are natural and specialty stores actively looking for innovative brands to stock their shelves. Getting in with Chex means access to premium regional accounts that prioritize unique, better-for-you products.

10 brands exhibit in the Startup CPG Innovation Section inside the Discovery Pavilion, and buyers vote for their favorite brand from our section. The winner gets turned on to sell with Chex. It’s happening January 27, 2027 from 8am to 5pm in Providence, Rhode Island.

👉Applications close September 5 at 4pm ET. Comment “CHEXPO” to apply now!

minisocial 👋 is a proud sponsor of the 2026 Startup CPG Shelfies 🏆

minisocial connects emerging CPG brands with micro-influencers to create scroll-stopping, fully-licensed user-generated content.

Shelfies wouldn’t be possible without our sponsors. Thank you, minisocial! 🙌

What happens when a love for Italian comfort food meets the right community at the right time? 🇮🇹🍝

Sunday Supper was built on a simple idea: frozen food should taste truly restaurant-quality—with clean ingredients, incredible flavor, and the warmth of a real Italian Sunday supper.

Startup CPG has helped turn that vision into real retail momentum. From the founder’s first grocery run with Mother’s Market to now launching four SKUs at Fresh Thyme, the power of showing up, sharing the food, and building genuine connections has been undeniable. 🙌

Scroll through to learn more about Sunday Supper’s journey and latest wins 👉🇮🇹

Follow Sunday Supper for more!

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!

✨Original Henry Lambert’s Beer

✨Turkish Coffee Lady

✨Carly's SEEDBAR™

✨Pastacraft | Pasta Sauce Starters

✨XO Marshmallow®️

✨CUGGO®

✨Maris Dae

✨Pepper’s Pantry

✨Cloudy Lane

✨3seeds.co

✨attarha_apothecary

✨Happy Caapi

✨MelkandCookies

✨Dakshin Wellness

✨Orijin

✨Good Mood Foods | Healthy Vegan High Protein Energy Bites 😋

✨OYU Botanica

✨curious elixirs

✨Blackgirl Kimchi™

Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!

We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎

🎉🏆 ANNOUNCING THE 2026 SHELFIE AWARD FINALISTS! 🏆🎉

The biggest free awards program in CPG just got even bigger, and we found some new favorite brands along the way. We think you will too.

2,000+ products. 5 days of judging. 34 categories. 145 brands that made the cut.

Categories in this post: Health & Wellness, Women’s Health & Wellness, Protein, Non-UPF (WISEcode)

See all 2026 Shelfie Finalists on our blog — link in bio!

Thank you to our sponsors for making the 2026 Shelfie Awards happen: WISEcode, Circana, Rho, The California Walnut Board, Cin7, FB Solutions Group (FBSG), Instacart, minisocial, and Plus Forty.

Congratulations to all our finalists. See you on the 24th! 🥳


🎉🏆 ANNOUNCING THE 2026 SHELFIE AWARD FINALISTS! 🏆🎉

The biggest free awards program in CPG just got even bigger, and we found some new favorite brands along the way. We think you will too.

2,000+ products. 5 days of judging. 34 categories. 145 brands that made the cut.

Categories in this post: Savory Snack, Sweet Snack, Healthy Snack, Candy 

See all 2026 Shelfie Finalists on our blog — link in bio!

Thank you to our sponsors for making the 2026 Shelfie Awards happen: WISEcode, Circana, Rho, The California Walnut Board, Cin7, FB Solutions Group (FBSG), Instacart, minisocial, and Plus Forty.

Congratulations to all our finalists. See you on the 24th! 🥳


🎉🏆 ANNOUNCING THE 2026 SHELFIE AWARD FINALISTS! 🏆🎉

The biggest free awards program in CPG just got even bigger, and we found some new favorite brands along the way. We think you will too.

2,000+ products. 5 days of judging. 34 categories. 145 brands that made the cut.

Categories in this post: Personal Care, Skincare, Baby/Kids, Pet Care

See all 2026 Shelfie Finalists on our blog — link in bio!

Thank you to our sponsors for making the 2026 Shelfie Awards happen: WISEcode, Circana, Rho, The California Walnut Board, Cin7, FB Solutions Group (FBSG), Instacart, minisocial, and Plus Forty.

Congratulations to all our finalists. See you on the 24th! 🥳


🎉🏆 ANNOUNCING THE 2026 SHELFIE AWARD FINALISTS! 🏆🎉

The biggest free awards program in CPG just got even bigger, and we found some new favorite brands along the way. We think you will too.

2,000+ products. 5 days of judging. 34 categories. 145 brands that made the cut.

Categories in this post: Baking, Chocolate, Pasta & Sauce, Kitchen Companion

See all 2026 Shelfie Finalists on our blog — link in bio!

Thank you to our sponsors for making the 2026 Shelfie Awards happen: WISEcode, Circana, Rho, The California Walnut Board, Cin7, FB Solutions Group (FBSG), Instacart, minisocial, and Plus Forty.

Congratulations to all our finalists. See you on the 24th! 🥳


🎉🏆 ANNOUNCING THE 2026 SHELFIE AWARD FINALISTS! 🏆🎉

The biggest free awards program in CPG just got even bigger, and we found some new favorite brands along the way. We think you will too.

2,000+ products. 5 days of judging. 34 categories. 145 brands that made the cut.

Categories in this post: Frozen Food, Frozen Treats, International Frozen Food , Breakfast , Plant-Based Alternative 

See all 2026 Shelfie Finalists on our blog — link in bio!

Thank you to our sponsors for making the 2026 Shelfie Awards happen: WISEcode, Circana, Rho, The California Walnut Board, Cin7, FB Solutions Group (FBSG), Instacart, minisocial, and Plus Forty.

Congratulations to all our finalists. See you on the 24th! 🥳