Love2Sugar
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We are an online training and inspiration resource for licensed estheticians. Sweeten Your SkillsđŻđŤ
Only at Sugar Con can you get handed a bag of very interesting candies⌠and somehow walk away with better sugaring skills. đđŹ
Each bag comes with a QR code for $50 off Armando and Shannonâs P-Brazilian course. So enjoy the candy, scan the code, and learn from two pros how to approach male Brazilian sugaring with more confidence, knowledge, and skill.
Come find us at the Love2Sugar Skills Bar, grab your sweet surprise, and claim the discount before theyâre all gone!
08/02/2026
Come say hi to SugarChef Ben and SugarMama at the Love2Sugar booth at Sugar Con! đ
Letâs talk all things sugar, check out the new Love2Sugar Collection, ask questions, share tips, and connect with the Love2Sugar family.
đ Stop by our boothâwe canât wait to meet you! â¨
08/01/2026
đâď¸ Headed to Sugar Con? Weâve got your road trip playlist covered.
Todayâs setup day means the countdown is officially on! Whether youâre flying in, driving across the country, or making your way to your hotel, nowâs the perfect time to catch up on The Sugar Showâs Road to Sugar Con series.
From ROI and client retention to reactive skin, business growth, butt care, and the incredible story behind Sugar Conâyouâll arrive feeling inspired, informed, and ready to make the most of every moment.
đ§ Hit play, hit the road, and weâll see you at Sugar Con!
Whatâs the first episode youâre listening to on the way? đ
Weâre officially packed and ready for Sugar Con! đ§łđ
What are you bringing with you? What are your must-haves for a conventionâand are you as excited as we are?!
We canât wait to see everyone at Sugar Con! â¨đŻ
⨠Introducing The Skills Bar at Sugar Con! â¨
Brand new for this yearâs convention, The Skills Bar is a FREE, judgment-free coaching experience created by Love2Sugar to help you grow with confidence.
Whether youâre looking to refine your brow work, perfect noses and ears, or get hands-on guidance with a technique thatâs been challenging you, the Love2Sugar Education Team is here to help. Stop by for one-on-one or small group coaching, ask your questions, and leave with new skills, fresh confidence, and inspiration you can take straight back to your treatment room.
We canât wait to see you at The Skills Bar! đ
The final Road to Sugar Con episode is out now! đ
Join Sarah Herbst, the creator of Sugar Con, as she shares one of the reasons she fell in love with sugaringâand it has nothing to do with hair removal.
In this episode, Sarah talks about creating a safe, judgment-free space during Brazilian appointments where women can feel comfortable, confident, and truly cared for.
Listen now as you gear up for Sugar Con! đ
07/24/2026
⨠The final stop on the Road to Sugar Con is here.
Before we head to Sugar Con, Shannon sits down with the woman who made it all possible.
đď¸ Sarah Herbst, Creator of Sugar Con, shares the journey behind building one of the industryâs biggest events, the lessons sheâs learned along the way, and what it really took to create a million-dollar success story.
If youâre attending Sugar Conâor youâve ever dreamed of growing something bigger than yourselfâyou wonât want to miss this conversation.
𩵠New episode drops Sunday, July 26.
SugarPro
07/21/2026
Meet us at The Skills Bar during Sugar Con! đ
Bring your questions, practice your technique, and get personalized hands-on support from Shannon and the Love2Sugar team. Whether you need one-on-one guidance, want to learn alongside other professionals, or need help troubleshooting, The Skills Bar is designed to help you leave with more confidence.
Then stop by the Love2Sugar booth to meet Love2Sugar Chef Ben and learn more about the new lemon-free sugar paste formula made with just fructose, glucose, and water.
đ The Skills Bar is available both convention days
⨠First come, first served
đ Bring your questions. Leave with more confidence.
We canât wait to see you at Sugar Con!
Fissures and hemorrhoids can be uncomfortable to talk aboutâbut having the right tools can make those conversations easier.
Asset* offers a cleanser and serum designed to support clients dealing with sensitive concerns in an area that is often overlooked.
Learn more about Asset*, client care, and how to confidently approach these conversations on the latest episode of The Sugar Show featuring Armando and Rob from Asset*.
And donât miss the chance to connect in person at Sugar Con!
07/16/2026
You donât have to stop waxing to start sugaring. Add another service, give your clients more options, and create new opportunities to grow your revenue. đŻ
Join Shannon âThe SugarMamaÂŽâ OâBrien for a FREE webinar presented by Alexanderâs Aesthetics:
Learn how sugaring can complement your current services, how to choose the right Love2Sugar consistency, and how to improve your speed, control, rebooking, and income.
đ Monday, July 20
â° 9:00â10:00 a.m. PDT
đť Live online webinar
đ FREE registration
Ready to add something sweet to your service menu?
Register through the link in our bio!
Click here to claim your Sponsored Listing.
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Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 1pm |