Living Proof
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MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof. We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Today, Living Proof is Science in Action - utilizing in-house scientific discovery and invention to develop the latest innovations in haircare that deliver game-changing results for all hair types and textures.
09/29/2026
Everyone's fixated on figs. Us included. 👀 ​
Fig fragrance has captivated the beauty industry and is growing +162.5% across the category* with haircare searches for fig fragrance also growing more than +600% in the past three years**the choice was obvious.​
This coveted scent is arriving soon. ​
10.1.26​
*Attest Consumer Survey, Dry Shampoo Usage + Purchase Drivers, 2025, N298​
**Mintel North America Fig Fragrance Search Data, Beauty & Personal Care Category, 2023-2026
09/28/2026
Blowout season is here. What are you doing to protect your hair?
09/25/2026
Never tried dry shampoo? We don't blame you.​
So many dry shampoos leave visible residue, white cast, an itchy scalp, and they don’t actually clean your hair. But, not ours.​
Sheer Clean Dry Shampoo Mist was formulated to address these issues and turns out, even dry shampoo skeptics would recommend it.​
Try it now at livingproof.com
Behind our newest innovation is the rigorous development process our team executed. From 884 performance tests to 30+ pump options and 1 patent-pending cleansing system, we did it all to make sure Sheer Clean Dry Shampoo Mist delivers real results.​
• Absorbs oil, sweat, and odor​
• 100% invisible finish*​
• 100% dark hair approved*​
• No heavy buildup​
*Based on a consumer use study
09/23/2026
Curly girls, this one's for you.​
You deserve a dry shampoo that won't mess up your curls. Whether you're looking for a post-workout refresh or a day 2 clean, you can reach for Sheer Clean Dry Shampoo Mist. Apply at your roots, allow the mist to dry fully, then gently massage or zhuzh with your fingers. There's no need to brush it out, helping preserve your natural curl pattern. ​
Shop our 100% invisible finish* dry shampoo now at livingproof.com​
*Based on a consumer use study
Bringing a new innovation to life means countless hours in our testing salon with real life consumers.​
In fact, we spoke to hundreds of you and used your feedback to create Sheer Clean Dry Shampoo Mist. Why? Because we're dedicated to bringing you products that are missing from the market and your routine.
Let us clarify: An effective clarifying shampoo shouldn’t strip your hair or overcompensate with conditioning agents. It should gently reset your hair to a clean slate. That’s why Clarifying Detox Shampoo was invented with a balanced approach proven to banish buildup and reveal your hair’s natural brilliance — without any of the extremes.​
For a full reset, follow up with Moisture Rescue Mask to rapidly replenish moisture levels and restore hair's natural barrier, leaving all hair types soft, silky, and smooth for transformative results that last through multiple washings.
Boston, we'll always make sure you have a Perfect hair Day™.​
Last week, our team headed to Newbury St. to find out exactly what summer did to your hair. Turns out, sun, salt water, heat + chlorine
may have caused some damage. That's where Triple Bond Complex comes in – a weekly leave-in treatment and hair mask that makes
hair 8x stronger* + more resistant to future damage while adding softness, smoothness + shine.​
*Against grooming breakage vs untreated
09/15/2026
Did summer leave your hair in need of a reset?​
Here's the treatment plan...​
• Clarifying Detox Shampoo clears away product + pollution buildup, excess oil, and heavy metals deposited from hard water. It also protects against
discoloration from chlorine.​
• Triple Bond Complex actually repairs hair* and reduces signs of hair damage including split ends while preventing breakage + future damage.​
*Improvement in protein structure vs. Untreated
Summer's not over yet. ​
Our limited-edition Sun-kissed Pear Dry Shampoo captures the feeling of long summer days. Every spritz is warm light, salt air, and that feeling of being alive. ​
• Cleans like a rinse-out shampoo​
• Adds softness and shine​
• Leaves no visible or textures residue​
• Balances scalp's sebum levels​
• Provides pollution protection​
• Sun-kissed pear + breezy freesia scent​
Shop it now before it's gone.
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