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OMAY
Contemporary classics for elevated living
Clothing | Body Care
Formerly: House of Ayurveda
We could have used the same cotton everyone else does. It’s cheaper, it’s easier, and most people wouldn’t know the difference for the first few wears.
But we went with fine-cord Japanese cotton instead - the kind that gets better with age instead of thinner. That choice is the Tokyo Edit.
Roasted Brown, Warm Mustard, Moss Green. Limited pieces, on omay.in.
Breaking down a different fabric every week - Banana or Cotton Khadi next? 👇
30/06/2026
Quiet excellence isn’t loud.
It’s the piece you keep reaching for, the fit that just works, the thing you forget is “fashion” because it’s simply yours.
We don’t build for the occasion - we build for the everyday, and the everyday deserves better fabric than it usually gets.
Swipe for how a few pieces start to work as a wardrobe. 🤍
A question we get a lot: why does OMAY make so few things?
Because every piece starts with the fabric in hand - how it falls, how it breathes, how it'll feel long after the season it was made for. We'd rather make a few things properly than many things quickly.
That's the whole philosophy. Everything else is detail.
17/06/2026
The easiest outfits are often the most memorable.
The Gangnam Pant.
Structured, effortless and designed to move with you.
Explore all three colours online.
02/06/2026
Some pieces become favourites quietly.
The Mayfair Shirt is designed to move between work, weekends and everything in between.
Available in Powder Blue, Warm Vanilla and Deep Blue.
Explore the Mayfair.
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