ALM Distribution
ALM Distribution stocks exclusive hair brands for the midlands stylists.
• elgon®️
• Ref Stockholm
20/08/2026
The “how-is-it-this-smooth?” moment starts here.
Detangling Spray gives instant hydration, effortless glide, and that signature REF softness.
💦
19/08/2026
Volume that works overtime ✨
Meet REF Mousse N°435 your go-to for weightless lift, flexible hold, and polished control 🤍
Perfect for blow-dries, bouncy waves, or structured styles, this mousse adds body without stiffness and keeps hair touchable ✨
✔️ Medium hold with natural movement
✔️ Boosts volume from root to length
✔️ Smooth finish, zero crunch
✔️ Ideal for fine to medium hair
For hair that needs lift, longevity, and a flawless finish, no compromises.
18/08/2026
✨ Say hello to your hair’s new BFF: MIRACLE NIGHT&DAY SERUM ✨
Dry hair? Meet your match. This no-rinse nourishing serum works day and night to transform your strands—leaving them softer, shinier, and totally tangle-free🌿
💧 Use it in the morning for a silky, pre-styling boost
🌙 Apply before bed for an overnight deep-nourishing treatment
Powered by Organic Mediterranean Linseed Oil, this clean formula skips the nasties and goes straight to the good stuff—intensely hydrating and restoring dry, stressed hair with every drop.
💚 Minimal ingredients, max results
♻️ 100% recycled packaging (even the label!)
🌊 Made with OBP (ocean-bound plastic) to help keep our seas clean
Give your hair the love it deserves, day and night 💫
17/08/2026
✨Hydration, Shine, Zero Weight✨
Give your clients an instant moisture boost with Elgon Luminoil Moisture Boost 💛
This luxurious leave in mousse delivers immediate hydration, softness, and radiant shine without weighing the hair down, making it perfect for every hair type, even the finest strands!
🌿 Powered by:
💧 Redoxina 2.0 – Hyaluronic Acid + Plant Keratin to strengthen and nourish
✨ Fatty Acids – Enhance shine, improve manageability, and help protect against damage
🍃 Witch Hazel Extract – Gently cleanses the hair and scalp
🛡️ Eicosanoic Acid Derivative – Restores the hair’s natural protective barrier for smoother, healthier looking results
Perfect as an express in salon treatment or a quick moisture refresh your clients will love
16/08/2026
✨Meet Tonalight ✨
The demi-permanent cream colour designed for effortless, tone-on-tone perfection
💫 Why you’ll love it:
• Enhances and refreshes hair colour
• Adds luminous shine and beautiful dimension
• Blends early white hair naturally
• Perfect for toning, brightening, or reviving faded lengths
Ideal for -
✔️ Anyone noticing the first signs of white hair but not ready for permanent colour
✔️ Lightened hair that looks dull or needs a tone refresh
✔️ Boosting colour vibrancy and shine on faded or existing color
The Tonalight advantage -
• Rich, creamy texture made for modern salon results
• Infused with Biotech Olive Complex for vibrant, multi-dimensional colour
• Delivers intense shine with advanced colour enhancing technology
✔️ Clean & conscious beauty
✔️ Vegan
✔️ Dermatologically tested
✔️ Free from PPD & ammonia
✔️ 95% recycled aluminum tube
Soft,Shiny, Naturally enhanced colour
15/08/2026
✨ AFFIXX 42✨
Meet the 42 Volume Pump Mousse!
Get fuller, bouncier hair from root to tip with Elgon’s first ever volumising mousse
Designed especially for treated hair, it boosts volume while keeping your hair soft, shiny, and full of natural movement, no stiffness, no dryness ❤️
Its ultra light formula gives you all day lift without weighing your hair down or leaving it flat! It’s completely free from alcohol, salts, and resins, so your hair stays healthy and hydrated
🌸 Infused with the Vitality Shield Complex
🍓 Fresh floral & fruity fragrance
💪 Hold factor: 42/100
📏 Size: 240ml
14/08/2026
✨ Affixx 4 ✨
Say goodbye to frizz and hello to effortlessly smooth, silky hair!
The Elgon Affixx 4 Silk Anti Frizz Fluid is your go to for soft, polished strands without weighing them down
With zero stiffness and a lightweight finish, your hair stays naturally fluid and full of movement
Infused with Elgon’s Vitality Shield Complex a powerful blend of Lemon Balm, Barley Sprouts, and Orange Pulp, it helps protect your hair from heat, pollution, and daily stress while keeping colour vibrant and shine locked in 💛
✔️ Suitable for all hair types
✔️ Vegan & cruelty-free
✔️ Dermatologically tested
✔️ Ultra-light hold (4/100)
How to use: Apply a small amount to towel-dried hair, focusing on the lengths, then comb through for smooth, frizz-free results
13/08/2026
The i-perm Permanent Wave Solution enables you to create long-lasting curls and waves. This boxed perming system is suitable for normal, resistant and tinted hair. It contains herbal extracts to condition the hair, leaving it feeling soft.
Each kit includes:
💚 1 x Permanent Wave Solution 75ml
💚 1 x Permanent Wave Neutraliser
13/08/2026
Holiday hair, effortless by design.
Ocean Mist gives that just-been-in-the-sea texture without the sea ever getting involved, spritz on dry hair, scrunch, done.
Your lowest-effort, best-looking holiday hair day.
Available in travel size too 😍
13/08/2026
REFINE YOUR STYLING
Sleek. Smooth. Sorted. ✨
Our Intense Hydrate Styling Cream locks in moisture, tames frizz & keeps every strand in line.
💧 Vegan formula
🚫 No nasties
🌍 Climate compensated
Because great hair isn’t up for debate
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| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |