Soft & Gentle
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Elevating your everyday through skin-kind efficacious ingredients & premium fragrances. Instagram: http://instagram.com/softandgentleuk
24/08/2026
Pistachio season is officially here. 💚🌰
Meet our NEW Pistachio Gelato 48hr deodorant! A creamy, gourmand-inspired fragrance that's almost too good to keep to yourself, with notes of pistachio and salted-caramel what’s not to love.
Available now at Home Bargains…get them before they’re gone!
22/08/2026
Girls, get ready to add this to your Vanilla collection! 🤍🧁
Say hello to NEW Vanilla Macaron. A deliciously creamy fragrance that's giving dessert-inspired luxury, with notes of vanilla and amber for up to 48hr sweat and odour protection.
Available now at Home Bargains…get them before they’re gone!
19/08/2026
The gourmand duo has arrived…
Pistachio Gelato & Vanilla Macaron
Our NEW Limited Edition fragrances are now in store at Home Bargains!
Serving sweet summer scents with 48hr sweat and odour protection…
…they’re going straight in our basket!
17/08/2026
COMPETITION CLOSED! Guess the Soft & Gentle shower cream fragrance from these emojis for a chance to win the mystery product!
For your chance to win…
- Make sure you’re following &gentleuk
- Tag a friend who would love this fragrance
- Share this post to your stories
You’ve got until midnight on Monday 24th August to enter.
Good Luck!
Please be aware of any scams. The winners will be contacted directly by our official Soft & Gentle Instagram account only. We will never ask you to click on a link to redeem your prize. Ts&Cs apply. UK only.
This giveaway ends Monday 24th August at midnight.
This year we’re celebrating 50 years - and we’ve got the adverts to prove it! 💜
As part of our 50th Anniversary, we've been digging through the Soft & Gentle archives.
The hairstyles? Iconic.
The photography? Peak '70s, '80s and '90s.
The product? Still doing what it does best.
Since 1976, we've pioneered skin-kind innovation as the original 0% alcohol anti-perspirant, always kind to sensitive skin and always working hard.
Some things have changed over the decades. Thankfully, the important bit hasn't.
11/08/2026
The secret to staying comfortable in the heat? ☀️
Our Cotton Touch Body Powder helps absorb moisture, reduce friction and keep skin feeling fresh, dry and comfortable from beach days to sunset strolls.
Available on Amazon ✨
SOFT & GENTLE Fresh Cotton Talc Free Cotton Body Powder 250g, Deodorising Personal Hygiene Against Moisture, Friction and Odour, Prevent Smudging After Self-Tanning and Facial Makeup Soft & Gentle Fresh Cotton Talc-Free Body Powder (250g) is a lightweight and gentle powder designed to keep your skin feeling fresh, soft, and comfortable throughout the day. Infused with a clean, fresh cotton fragrance, it absorbs excess moisture and helps reduce friction for all-day comfort. Th...
08/08/2026
Pretty, pink and impossible not to love!
Consider this your sign to indulge your skin with our Supreme Hydration Shower Creams.
Our kind to skin formula supports your body’s microbiome whilst creating a rich and creamy lather to gently cleanse, leaving your skin feel extra smooth.
Available now at Savers Health and Beauty
From our original packaging to the products you know today, we've spent 50 years caring for sensitive skin with trusted formulas and always 0% alcohol 💜
Rich lather, deep hydration and silky-soft skin 💜
Pick up your Supreme Hydration favourites at Savers Health and Beauty today.
From the archives to today, the message remains the same.
Soft & Gentle works as hard as you play…👀
Available on Amazon
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Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |