Facetheory

Facetheory

Share

Innovative skincare formulas that are clean and vegan. At Facetheory, we believe in beauty with reason. We’re ridding ourselves of single-use plastic.

For us, products don’t have to be expensive, they just have to work. Skincare regimes don’t have to be complex they just have to make sense. We know skincare goes beyond skin deep so we are here to address your skin concerns, whatever they may be. For us it’s all about getting better skin by doing the least harm possible. We stand for beauty that doesn’t cost the earth, with affordable, clean vegan and cruelty-free formulas that deliver real results. We believe in our products so much that we offer a 365-day money back guarantee. Listening to our community is at the heart of everything we do, so if you have something to say, we want to hear it. We're Not Afraid of Science
At Facetheory, nature meets science to transform skin for the better. We’re big fans of botanical extracts, especially where they add to the efficacy of the product. Lots of our formulas take a dual approach of carefully chosen botanicals like green tea and chamomile which are combined with high-performing actives like retinol and vitamin c. We don’t disavow science in our natural formulas - some of our ingredients like the raspberry succinate in Lipabalm are truly cutting-edge. Sustainability and the Planet
Since Facetheory began, our founders and staff have always put sustainability and the planet above anything else. Most of our products are now available in amber glass jars with aluminium caps - or 100% aluminium tubes which are easy to recycle. Your order is packed with materials that are biodegradable and we try to use the minimum amount we need to protect your order. Beauty Without Cruelty
Facetheory believes that beauty should be cruelty-free and vegan. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty-free standards over and above legal requirements. All of our own brand cosmetic products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. Generous By Nature
We set out to be a generous company because we believe in affordable beauty that doesn’t cause harm to people, animals and the planet. We’re on a mission to make the very best clean skincare products we can - and to deliver them at a price point that’s affordable. We make everything here in Sheffield in the UK but we deliver worldwide to over 100 countries.

Photos from Facetheory's post 31/08/2026

It’s simple girl math, really 🙂‍↕️ FINAL HOURS on our 30% off sale, ending at 9am 1 September 🫶

28/08/2026

While we level up the office, level up your skincare this bank holiday weekend - 30% off selected products, plus a free Retinal Travel Trio (worth £41) on orders over £80. 🌞

28/08/2026

Summer skincare tip #3 with Katie - dealing with those dark marks after all the heatwave sunshine ☀️

UV exposure doesn’t just cause new pigmentation; it deepens dark spots and post-acne marks that are already there. Which means every day without SPF is a day your existing marks get darker, not just a missed opportunity to prevent new ones.

Here’s the fix: Glow-C Daily Moisturiser SPF30 every single day to stop the damage building, and Glow-C Tranexamic 5% Serum to actually fade what’s already there. ✨

Photos from Facetheory's post 24/08/2026

How’s your skin feeling after summer?

Follow the arrows and find out what it actually needs, post-heat, sweat, dehydration and sun exposure. 🌞

Photos from Facetheory's post 19/08/2026

Not all hyaluronic acid is created equal. The reason? Molecule size 🔬💧

The molecule size determines how deep it can actually go:
_High molecular weight sits on the surface for instant plumping.
_Medium works in the mid-layers for sustained hydration.
_Low penetrates deepest, where it stimulates collagen and repairs from within.

Most serums use one size. Ours uses all three: hydrating every layer of your skin at once.

Photos from Facetheory's post 17/08/2026

Here’s what a day at the Facetheory office looks like! 💚

16/08/2026

You emailed, you commented, you slid into our DMs - and the wait is finally over 🥹

Blemicalm Azelaic Acid 15% Clarifying Serum is officially back in stock! And looking her absolute best in our revamped packaging.

Targets blemishes, calms redness and fades the marks that breakouts leave behind, all at once.

Don’t sleep on this one 👏

Photos from Facetheory's post 13/08/2026

Our ideal Summer day 🫶

Want your business to be the top-listed Beauty Salon in London?
Click here to claim your Sponsored Listing.

Category

Address

London