IYATI
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Modern rituals rooted in African heritage 🌿
Clean•Vegan •Cruelty-Free 🤍
Made with intention in 🇨🇦
29/09/2026
We are building the IYATI Creator Collective.
We are looking for creators who love natural
and textured hair, bodycare, and
authentic storytelling.
You do not need a huge following.
You need to be the right person.
Comment CREATOR below and we will
send you everything you need to apply. 🌿
Canada only. All audience sizes welcome.
AncestralBeauty
This is my 4th attempt at going back to my natural hair .
No, I did not give up. I tried, life happened, I went back to relaxers. Anyone who has been on this journey knows exactly what that means.
This time is different. Because I finally have the right knowledge and the right products built specifically for what my hair actually needs during a transition.
9 months post-relaxer. Two textures. One goal.
Here are the 6 things keeping me on track this time:
1. Be extra gentle at the line of demarcation. This is where most transition journeys end from one rough detangling session. Finger detangle first, always. Work in small sections. Never pull.
2. Pre-poo without fail. Oil on dry hair before water ever touches it. Every single wash day. Non-negotiable.
3. Protective styles between wash days. To reduce the manipulation that snaps hair at the demarcation line.
4. Scalp first, always. Hair grows from the scalp. If the scalp is neglected the transition stalls. Feed the root.
5. Quarterly ritual. Steam wash, trim, reset. Every three months.
6. Patience over perfection. There is no finish line you can rush to. The hair will get there. Your job is to not break it on the way.
Share this with someone on the same journey. 🤍
—
PostRelaxer TransitioningWithoutTheBigChop BlackHairCare NaturalHair 4CNaturalHair BlackOwnedBeauty HairTransition
17/09/2026
Healthy hair deserves intentional care, from root to tip.
Hibiscus. Brahmi. Coffee Oil.
Three botanicals, thoughtfully brought together in our upcoming Sacred Growth Hair Oil.
Your next hair-care ritual is coming soon.
Sacred Growth. Coming soon.
15/09/2026
Rooted in nature. Created with intention.
Meet Nura Sacred Growth Hair Oil, a botanical blend of hibiscus, brahmi and coffee oil, thoughtfully selected for your hair-care ritual.
A little nourishment. A little intention. A ritual worth looking forward to.
Coming soon.
14/09/2026
Your skin is always communicating.
Dryness. Tightness. Roughness. Dullness.
These small changes can be reminders to pause and give your skin the care and nourishment it needs.
Because body care is not an afterthought.
It is part of your ritual.
09/09/2026
Your strands are only part of the ritual.
A well-cared-for scalp creates the foundation for healthy-looking hair, which is why scalp care deserves a place in your routine too.
Slow down. Pay attention to your roots. Make care intentional.
Nura Sacred Roots Hair Oil. Coming soon.
Two oils. One intentional hair ritual.
Sacred Roots + Sacred Growth, thoughtfully paired to care for your scalp, roots and strands.
Rooted in nature. Made for you.
Coming soon.
botanicalhaircare
05/09/2026
Some botanicals have been part of beauty rituals for generations.
Black Seed Oil, derived from Nigella sativa, is one of the thoughtfully selected botanicals in Nura Sacred Roots Hair Oil, bringing nourishing and conditioning care to the scalp and hair.
Rooted in ancient beauty wisdom. Created for the modern ritual.
There is something beautiful about making the everyday feel intentional.
Nura Shower Gel turns an ordinary shower into a moment to slow down, cleanse, and reconnect with yourself.
A ritual for the skin.
A moment that belongs to you.
Coming soon.
02/09/2026
Soft skin begins with the little things.
One simple ritual to keep in mind: apply your body moisturiser while your skin is still slightly damp after a shower. It helps your skin hold on to that fresh moisture while your body care does its work.
A slower moment. A little more intention. A ritual of returning to yourself.
Nura Body Crème is coming soon.
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