Saniss Awards

Top 5 Creative Directors Saniss Awards
5. Davor Bruketa, Creative Director

💡Where do you find inspiration when you need to unlock an idea?
The best thing you can do is stop looking for it too hard. Once I have absorbed a brief, I try to let it go and allow it to stay somewhere in the back of my mind. That is when ideas tend to arrive on their own, often when you least expect them: in bed before falling asleep, on the walk to work, in the shower, or during a conversation with friends or family. Inspiration is usually not about forcing a solution, but about giving your mind enough space to make unexpected connections.

💡What is your favorite creative ritual?
Swimming. It is a kind of reset for me. The rhythm of swimming clears away the noise and gives thoughts room to settle. I do not go into the water expecting to solve a brief, but it is often where an idea becomes simpler, clearer or finally starts to make sense.

Top 5 Creative Directors Saniss Awards
4. Judith Cebrián de Pedro, Executive Creative Director - Grow

💡 What was the main creative challenge you had to solve for the project?

We had a lot of data on care, the people involved, economic and social impact... Each figure was more powerful than the one before it. Showing that data would have been enough.

But when there is so much to tell an audience that’s already immunized to data, we needed a story. One capable of making the complex simple. And, above all, memorable.

At Grow we are convinced that memory is directly related to emotional activation. That’s why we work with a universal idea that doesn’t need to be explained a job you can’t refuse.

How? Even more important. Not telling it, but discovering the message, and exposing it as a slap of reality: someday, we will most likely need to care for a family member and sacrifice parts of our work, social, and personal life.

💡 What’s your favorite creative ritual?
The ritual begins long before we sit in front of the brief. It is not where or when, because a very important point for me is to fill your head with references, stories, experiences, conversations over some beers, songs, books, trips... That is the creative material with which ideas will be formed later.

The day that Chat GPT can come to the bar, drink a beer and talk about creativity with me [is the day Chat GPT can compete with me]. To be a good creative you have to live in the world. This requires getting away from screens from time to time and activating social empathy. And it continues with the brief, a team of creatives, strategists with concerns, and these three questions:

1. What the customer needs to communicate
2. What the world needs (society, patients, stakeholders...)
3. How do we tell it to make it relevant?

We have been reflecting on this [our ritual] for some time, and it’s not based on the intention, but on our experiences. We put the demand on ourselves to make a positive impact on the environment, through our work and as individuals. We have called this Creative Consciousness.

Top 5 Creative Directors Saniss Awards
3. Sebastián May, Manifiesto Spain 🇪🇸 Manifiesto

👉🏼When did you realize this campaign had the potential to become something special?
This is an idea that came out of a conversation with Albert Buisan, the agency’s Creative Director. And, as often happens, our gut was the first to tell us there was something good there.

However, we really started to realize that our instinct was on the right track when we shared the idea with the people behind the “Siempre Acompañados” program, who know firsthand the reality of older people experiencing loneliness. They were immediately excited about it, and their insights and contributions helped the idea grow.

That’s when we knew we had something special.

✨What is your favorite creative ritual?
Writing. Although, more than a ritual, it’s a necessity. I need to write in order to think.

It’s incredibly difficult to do in my day-to-day role, since I spend most of my time in meetings. But whenever I really need to focus or we’re facing a problem that we haven’t been able to solve, I start writing—wherever I am and whoever I’m with.

This new alliance will strengthen the presence of the Health & Wellness industry at the Tomilli Summit: the new international festival recognizing innovation by organizations and brands from around the world. - Saniss Awards

https://tomilli.com/en/the-saniss-awards-tomilli-an-alliance-for-health-innovation/

Executives from Nestlé, Almirall, AB-BIOTICS and Stada analyzed Health & Wellness communication in the era of AI and information overload and shared their thoughts with Saniss.

Health communication is experiencing complex changes. While artificial intelligence accelerates access to information and social media networks multiply the voices speaking about wellness, nutrition and prevention, brands are faced with an increasingly complex question: how to build trust among consumers with more access to information, but that are also overwhelmed by the amount of information?

During this year’s international Saniss Awards gathering in Barcelona, Tomilli spoke with marketing directors from some of the most relevant companies in the sector to understand where Health & Wellness branding is heading.

https://sanissawards.com/fewer-promises-more-evidence-and-proximity-health-marketing/

Top 5 Creative Directors of the Year 👏 🔝

1. Nico Smith
2. rodolfo borrell
3. Sebastián May
4. Judith Cebrián
5. Davor Bruketa



https://sanissawards.com/health-creativity-starts-with-empathy-and-culture/