LÜM

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Beauty that fits your day

18/07/2026

since y’all went crazy over spicy... we’re back to talk about it again 🌶️

people ordered SO much of this shade we almost sold out. so here’s a closer look at why.

spicy red isn’t just a color, it’s a whole hydration moment.

From 5-8 drops of jojoba oil, avocado oil, coconut oil, and vitamin e.

Shop now🛍️ | Link in bio 🔗


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Photos from LÜM's post 15/07/2026

spicy 🌶️ red summer vibes

every drop of this shade is packed with 5-8 drops of jojoba oil, avocado oil, coconut oil + vitamin e — smooth, hydrating, no compromise

shop now, link in bio 🔗

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13/07/2026

little lüms 🎀
four minis, one bag, all essential.

20% off — link in bio.

11/07/2026

Not just a color. A whole story waiting for you. 🍈✨

Every LÜM shade has a name, a character, a reason behind it — bold, rare, and made for skin tones every brand forgets. Formulated in the USA. Made with intention. Made to be felt, not just worn.

Curious how it all started? Our story’s live on the site 👉 link in bio, “About LÜM”

Photos from LÜM's post 08/07/2026

Little. Pink. Iconic. 🎀

Little Lüms are back with 20% off — because good things come in small packages:
🤍 Soft
💗 Pink
❤️ Deep
⚡ Flash
🎨 Select your own shades

Link in bio to shop 💄

05/07/2026

The Korean lips combo you didn’t know you needed 🎀🍷

DOLL’s milky pink + JAZZ’s burgundy — layer, mix, or wear solo.

Two shades, endless looks. ✨

Photos from LÜM's post 02/07/2026

follow the line, find your flavor 🍓☕🍃

your little lüm is waiting — mint, strawberry, cinnamon, coffee or berries?

once you’ve picked your match, tuck all 4 minis into your little pink crochet bag and you’re good to go 🎀

which flavor is calling your name? tell us below 👇

29/06/2026

only 3 DOLL’s left 🎀 should we restock or let her go? 👀 milky pink perfection… your call 💕

27/06/2026

she said ‘one scoop’ and got two glosses instead 🛍️🍦
glazed + lum — shop now, link in bio🔗

25/06/2026

your friends find out you’ve been hiding the best mini gloss set in Egypt 👀💋

Little Lüms = 4 mini glosses + the cutest pink crochet bag you’ll ever own

20% OFF ✨Shop before they’re gone → link in bio

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