Viva La Body

Can we take a moment for that shine! Our bars are formulated differently, and that’s why they work so well.

I used our Everyday People shampoo bar without conditioner… and THIS was the result 💪 Imagine it with the conditioner too hahaha

The Everyday People Shampoo contains argan oil (aka liquid gold) to nourish your hair, boost softness & add shine while protecting your strands from heat and sun exposure.

This bar also has:
• Ginseng extract to support scalp health & healthy-looking shine
• Guar to help detangle & reduce static
• Nourishing butters to cleanse without stripping your hair

The result is soft, shiny, happy hair 🙌

Launching online TOMORROW together with the Creamy Curls bars (you’ll see my daughter using that one very soon).

It has been such a long process perfecting these bars, but they were SO worth the wait. There’s a reason they sold out so quickly before!

One more sleep 🥳

Which bar are you waiting for? X

I need your help! 👇

It’s been a wild ride… but we FINALLY nailed it! We tested, tweaked, failed, reworked… again and again.

And now we’re here 🥹 The 5 Viva La Body shampoo bars are ready to take over your bathroom (and the world!)

We’re launching 5 bars (very soon):
1. Everyday People → your go-to for all hair types
2. Creamy Curls → for curly, wavy, frizzy hair
3. Scalp Soothe → for itchy, sensitive scalps + kids
4. Hydration Rescue → for dry, thirsty hair
5. Balance →… the best thing I’ve ever made for oily hair

BUT (and it’s a big but)… our packaging hasn’t arrived yet.

We do already have Everyday People + Creamy Curls produced and ready to go.

So I need your help 👇
Would you want us to launch those two early, wrapped simply in tissue paper (same formula, just not the final packaging yet)?

Or do we wait… and launch all 5 together, properly packaged?

FYI, making something palm oil free?
Whole other level. I have SO much respect for brands doing this. It’s not the easy route, but it’s the right one for us.

Tell me what you think 🤍

Okay this is another big moment… 🥹 Our shampoo & conditioner bars are getting so close.

What you’re seeing here is the sample of the packaging… and honestly, you would never believe what went into this.

We went through 17 versions. Seventeen hahaha. Every tiny detail was thought about.

We tested, tweaked, voted as a team, changed our minds, tested again… over and over.

And I won’t lie… this project has felt BIG. Like exciting-big, but also slightly terrifying big 🙈

Because the budget behind relaunching the Shampoo & Conditioner bars is HUGE. So there were definitely moments of overwhelming fear but at the end of the day, I believe the world needs more & better plastic-free options that actually work.
And not just “good enough”… but really, really good. Salon-quality good. Something that lasts. Performs incredibly & smells beautiful to use every single day.

And I do believe we’ve created that.

If everything goes to plan, we’ll have them ready within a month & we’ll be opening pre-orders as soon as we have a confirmed date.

Thank you for being on this journey with us. It means more than you know 💛

Ellie x Chief Smell Officer