La Punk Project
LA PUNK is an Australian design-led personal care brand creating natural, refillable everyday essentials with plastic-free packaging.
From lip balms and deodorant to healthier-home ideas and The RESET Club, we’re building better choices for everyone. This is a story about friendship and a joint love of travel, fashion, design and beautiful natural textiles. When Natalie Knoll and Macayla Chapman met in Sydney in 2012, little did they know that they were starting an Antipodean success story that would take their resort wear from Australia and New Zealand to the floors of Harvey Nichols, Bergdorf Goodman, Harrods and Four Seasons Resorts. Regardless of the season, Bird & Knoll’s resort-wear envisages the quintessential elements of the beach or a tropical resort. Their collections are crafted in the highest quality lightweight silks and cottons to pay homage to the laissez-faire attitude of the co-founders’ coastal lifestyles - pieces designed to flow easily from vacation to everyday - feminine luxury with multitasking functionality. Now a seasonal favourite with the discerning woman with a penchant for wanderlust and timeless luxury, these beautifully wearable, mood elevating pieces bring a sense of whimsy and escapism into our wardrobes. Designed by women for women, there is a distinct understanding of how women want to feel when they dress – empowered but feminine and thoughtful in intention and details.
“The Bird & Knoll woman seeks pared-back sophistication and assured femininity but with a playful nod to travel through colour and details. We immerse ourselves in our creative mood-boards and infuse our designs with the feeling and romance of walking down a Puglian alleyway, or the sensation of the sun on your arms in Mexico, the scent of Bougainvillea in Tulum or Greece - A sensory and tactile realisation of our inspirations and adventures. There is a lot of us in her - she has a multi-faceted life and her statement needs to be versatile, but with flourishes of romantic sensibility.” – Natalie Knoll and Macayla Chapman.
Healthier living can start with where and how we live.
For Lisa, returning to Sydney and living by the water became the first part of her reset. She could spend more time outside, more time sailing, with a stronger connection to the sea and all with a slower rhythm after years in New York.
It’s becoming increasingly apparent how much our environment can shape everyday wellbeing, and for Lisa, being closer to nature has been transformative.
In the next part, she shares the deeper changes she made after diagnosis, telling us about the products she uses on her skin and the total plastic detox she has taken, all towards creating a healthier home.
Lisa’s story is one of courage, resilience and sheer determination.
We loved visiting her home and seeing how deeply her health reset now shapes everyday life. From removing plastic in the kitchen to choosing gentler, more natural products and being more considered about what she uses on her skin and brings into her space.
There is nothing performative about the way Lisa lives now. It is thoughtful, practical and deeply personal.
For us, she feels like the ultimate LA PUNK ambassador: proof that healthier living can begin with the choices we make at home every day.
25/09/2026
Lisa Seiffert’s life is shaped by fashion, travel, creativity and the sea. It was her breast cancer diagnosis that really transformed her life.
After 26 years modelling in New York, Lisa retuned to Sydney and has found life in Sydney moves at a different pace. She is closer to the water, with more time outdoors. She uses fewer products, more natural personal care and has literally removed plastic in the house.
Lisa has never been someone to choose the easy route. A seasoned sailor, she has completed the Sydney to Hobart Yacht Race two times with her father and brother-in-law. The first was four weeks after BC surgery. An incredible accomplishment and a good indication of her immense courage, resilience and appetite for life.
Her experience with cancer also lead her to create Art for Healing currently at The Royal Hospital for Women. Inspired by the stark treatment rooms she encountered herself, Lisa developed the program to bring art into clinical spaces and create moments of colour, comfort and connection for patients, families and staff. The initiative has since attracted support from iconic Australian artists and galleries, including most recently Tim Olsen and Olsen Gallery.
Lisa’s reset is about healthier everyday living, but also about living fully: choosing more carefully, reducing unnecessary plastic, spending more time in nature, in the salt water and using her own experience to make things better for someone else.
Health, purpose, courage and a calmer life lived.
We can’t wait to share Lisa’s film with LA PUNK this weekend!
Lisa Seiffert
RHW Foundation
25/09/2026
Lisa Seiffert’s life is shaped by fashion, travel, creativity and the sea. It was her breast cancer diagnosis that really transformed her life.
After 26 years modelling in New York, Lisa retuned to Sydney and has found life in Sydney moves at a different pace. She is closer to the water, with more time outdoors. She uses fewer products, more natural personal care and has literally removed plastic in the house.
Lisa has never been someone to choose the easy route. A seasoned sailor, she has completed the Sydney to Hobart Yacht Race two times with her father and brother-in-law. The first was four weeks after breast cancer surgery. An incredible accomplishment and a good indication of her immense courage, resilience and appetite for life.
Her experience with cancer also lead her to create Art for Healing currently at The Royal Hospital for Women. Inspired by the stark treatment rooms she encountered herself, Lisa developed the program to bring art into clinical spaces and create moments of colour, comfort and connection for patients, families and staff. The initiative has since attracted support from iconic Australian artists and galleries, including most recently Tim Olsen and Olsen Gallery.
Lisa’s reset is about healthier everyday living, but also about living fully: choosing more carefully, reducing unnecessary plastic, spending more time in nature, in the salt water and using her own experience to make things better for someone else.
Health, purpose, courage and a calmer life lived.
We can’t wait share her film with LA PUNK this weekend!
Lisa Seiffert
RHW Foundation
22/09/2026
A classic car is proof that beauty and function are strongest when they are inseparable.
Good design performs, endures and gains character through use.
That is what we look for at LA PUNK too: objects with purpose, permanence and a reason to be kept.
21/09/2026
Design comes first.
We are drawn to objects with presence, pieces that feel considered in the hand, sit beautifully in a room and become part of the visual language of everyday life.
LA PUNK brings that thinking to personal care. Our products are designed as objects to live with: sculptural, refillable and made to be kept, rather than packaging designed to disappear.
Because style and function should not end when the formula does.
19/09/2026
This week’s 60 Minutes investigation into plastics brought an issue we think about constantly at LA PUNK into sharper focus: plastic isn’t only a waste problem. It can also be a source of microplastics and plastic-associated chemicals that enter our everyday environment, including through food packaging and personal care products.
Personal care is built around repetition, the products we use every morning, carry in our bags and replace again and again. And much of that packaging is small, mixed-material and difficult to recycle through ordinary recycling.
That’s why plastic and waste are part of the RESET INDEX - and part of why LA PUNK was created.
We wanted to think beyond “recyclable” and ask a different question: can we avoid replacing the whole object at all? Can we go back to refilling? To using packaging materials that are healthier for us and our planet.
We believe product design should consider what touches us, what surrounds us, and what gets left behind.
60 Minutes Australia
Loving the response to last weekend’s Reset Family. It seems we’re not the only ones dreaming of an outdoor shower!
For us, LA PUNK is about healthier everyday living. We want more time outside, simpler routines, less plastic, fewer unnecessary products and small resets that make home and daily life feel better.
Image by Naum Slutzky
For Julz and Jonny, the reset was not just rebuilding the house, it was fundamentally changing the way they wanted to live in it.
Back living in Sydney and by the sea, life became more about their natural, local environment and ultimately more relaxed.
Their outdoor shower is now one of the most-loved parts of the home.
That is exactly the kind of reset we love at LA PUNK: when one simple change becomes part of everyday life. And makes us feel healthier and better too.
Julia Valiant Jonny Valiant Photography
What does it look like to completely rebuild a home without wasting what was already there?
For Julz and Jonny, their Bondi home reset meant reusing original bricks and materials, doubling the solar and insulation, and designing around natural light, airflow and everyday comfort.
A healthier, lower-waste home but without starting from zero.
Design changes that make a happier, healthier life a reality. And simple.
Part two coming tomorrow.
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