Saevil Row

The logotype introduces a confident simplicity that reflects ’s repositioning toward quiet luxury.
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Refined letterforms and balanced proportions create a mark that feels contemporary yet enduring, capable of adapting across packaging, digital, and campaign environments with ease.

The identity was designed to move seamlessly across campaigns while remaining unmistakably AOCO.

A flexible system allows creative direction to evolve seasonally without losing cohesion, ensuring every launch and campaign feels connected to a larger brand narrative.

A brand built to lead creatively while maintaining consistency at scale.

Typography plays a defining role in AOCO’s identity, balancing strength with softness to reflect both confidence and ease.

Every touchpoint designed to be an extension of the brand’s philosophy, where everyday essentials feel intentional from the first interaction.

Packaging became a key touchpoint in expressing AOCO’s new direction.

Designed to feel tactile, considered, and effortless, each element balances simplicity with quiet sophistication. Materials, layout, and restraint work together to create an experience that feels premium without excess.

AOCO, short for The Art of Chilling Out, is a modern essentials brand centred on effortless style, calm confidence, and everyday luxury. As the business evolved, its original name and identity no longer reflected the refinement, versatility, or ambition behind the product.

We partnered with on a complete brand reset spanning strategy, identity, and packaging, with the goal of creating a future facing brand world that felt premium yet lived in.

The wider brand world draws on layers, colour, texture, and subtle contrast to reflect the tactile nature of Ferrick Mason’s work.

Every element was considered to create a sense of sophistication and immersion, balancing heritage with a modern and refined sensibility. A cohesive system designed to support the brand’s next chapter of growth.

Ferrick Mason’s textiles are defined by depth, detail, and craftsmanship, so the website & brand world was designed to let them lead.
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Imagery and composition place pattern at the forefront, allowing the richness of each design to become the primary visual language of the brand.

To support the brand’s evolution, we developed an editorial layout system focused on balance and sophistication.
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Structured typography and considered spacing create visual clarity while echoing the timeless elegance is known for. A framework designed to present each collection with intention and consistency.

Alongside the new identity for Ferrick Mason, the digital experience was completely reimagined.
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The previous website lacked clarity and usability, so the new platform was designed with intuitive navigation and visual restraint, allowing customers to effortlessly explore full textile collections and engage more deeply with the brand.
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An online experience aligned with the quality of the work itself.