Daear

I’m sure this is what you call echo it’s eco-friendly right? For now anyway the brand is predominantly eco-friendly. Everything gets repurposed back onto the land. The only exception is plastic bottles and the plastic plastics will get recycled separate separately in the trash. All of the sourcing of materials comes from Organic farms and we source from Australian companies that are as close by as possible to reduce emissions on fuel. Not just like your average brand that will tell you it is eco-friendly but mass produces and has mass produce plastic in the background. We truly are Eco right now. we use Kin Kin naturals for all of our dishwashing and clothes. Washing needs as well to make sure it’s suitable to go back into the land.

Your skin barrier isn’t a fixed structure you either inherit or don’t. Your body reconstructs it continuously, from the fats, minerals and vitamins you absorb, on a schedule your hormones dictate.

Which means the conditions matter enormously.

When digestion falters, the raw materials arrive incomplete.
When you live in a state of chronic stress, your body deprioritises repair in favour of the things it deems urgent.
And a barrier assembled from insufficient materials, in a body too depleted to finish the job, behaves exactly as you’d expect. It lets irritants in. It lets water out. It reacts to everything.

It’s why reactive skin flares in the weeks that break you and settles on the holiday. Why it shifts after antibiotics. Your skin didn’t become fragile. The circumstances it was being built under changed.

I’m a holistic health coach, so I’ll always give you the honest version: no cream reaches your gut, mine included. What mine does is nourish the surface and support that barrier while your body gets on with rebuilding it properly.

Which one is yours at the moment, digestion or stress, lack of sleep or adequate diet? Tell me below, I read every one.

Follow for the things your skincare aisle has no incentive to teach you.

Your likes comment shares and watching my videos has helped me so much. Helping me grow organically. So thank you so much for your interaction. It means the world to a small business owner. This weeks series is me sharing a couple of my wins. I’ve had some consistent rolling orders coming through and my average order value has risen significantly and that is huge for me because it was quite low for quite a long time and I honestly wasn’t sure how I’d ever retrain algorithm to bring that back up again but I’m starting to do it and I’m feeling really happy and excited for the future of the business. I also realised I don’t want to have a big business. I want to have a small business. My business pays my bills and I think that’s all that matters to me right now so again thank you all who have been purchasing and interacting with my social media it means the world to a single mum who is just trying to run a business to pay some bills.

Tired-looking skin is rarely a jar problem first.

I’m a holistic health coach and personal trainer, so before I’d ever point you at a product, this is the order I work through:

Sleep. Nothing you apply can outwork what your body does overnight.

Charged water. Plain water runs straight through. A pinch of good salt in the first glass of the day helps actually hold hydration, and hydrated skin starts from the inside.

Food. Your skin is built from what’s on your plate, and it shows on your face before it shows anywhere else.

Nervous system awareness. Stress sits in the body and your face wears it. Slow breaths, morning light, phone down. None of it is glamorous. All of it shows.

Then, and only then, the jar. That’s where I come in. My tallow creams and balms are made to support your skin’s moisture barrier, so all that inside work actually holds at the surface.

I sell the jar. I’ll still tell you it comes last. That’s the kind of brand I want to be.

Link in bio when you’re ready for that final step.

naturalskincare

I trained as a holistic health coach before I ever rendered a batch of tallow, and it changed what I’m willing to say as a skincare founder.
Most brands need you to believe the answer lives entirely in the jar. It doesn’t. Your skin is an organ, and like every organ it reflects the system it belongs to. What you eat, how you sleep, how your gut is travelling, how much stress you carry: all of it finds its way to your face eventually.
So here is my honest split. A well made cream can do genuine work on the surface. It can soften, nourish and support your skin’s natural moisture barrier so your skin feels calm and comfortable instead of tight and thirsty. That is exactly what I make DAEAR to do, with grass-fed Australian tallow and native botanicals, by hand, in small batches on the Queensland coast.
What it cannot do is reach the other half. No cream ever will, mine included. That half belongs to your plate, your rest, your nervous system, your gut.
I would rather tell you that plainly and be a brand you trust than sell you a miracle in a jar. If you want skincare made by someone who sees the whole picture, I’m right here.

Link in bio. Shop the range and more.

Today I laid down to take a 20 minute break and woke up three hours later as my son is with his dad. I have a lot of orders to get on top of which I am so thankful for that they’re coming back through again even if it’s slow and I have creams I need to make and I started to formulate and I made a mistake and decided today is not the day to waste a lot of money on making mistakes in the formulation room so tomorrow I shall be getting them all up-to-date and hopefully having everyone’s order shipped out by Tuesday.

Honestly, thank you all so much for your support and following along on my journey

Don’t forget a freeway to follow me if you’re not ready to purchase from the business is simply comment share like or even just watch the real past three seconds 😂

Last week I shared that I was building my business again from scratch and I want to chat about this once a week through founder content. I don’t want to just post the highs and make you all think that I’m constantly doing a really great job because there are weeks where I am and there are weeks where I’m not at the moment I’m stuck in a months where I’m not doing well, but I’m slowly building back up recently meta swapped to an AI driven system and I was one of the first accounts to get that and what that means in short is that the AI now uses the creative to find the audience but the problem for me is that I am a small business and I don’t have a massive amount of data coming through for the algorithm to understand who my buyer is. I’ve had a few issues in the past where Meta had done an update and things like my purchase pixel were unplugged from purchase page and so what that means is the algorithm couldn’t figure out who was buying my products and this went unknown for a week and a half and in that week and a half that unplugged purchase pixel and unplugged CAPI did so much damage to my advertising account that in a month the algorithm had completely forgotten who my buyer was now I’m not a media buyer and I don’t know a whole lot about how to run ads so by the time I realised what was going on we were two months in of bad data and that’s two months of lost revenue and loss profit. I’ve now figured out how to retrain the AI to understand who wants to buy from me and I’m slowly rebuilding through return customers and trying to get more data into my meta advertisement. This doesn’t usually affect the companies who have a lot of money and are able to pump through money into their advertising accounts because they are able to bring in mass amounts of data but for us small businesses it affects us immensely so if there’s one thing that you’ve learnt from this video about small business and matter make a purchase because your purchase matters more like share comment on videos because again that helps us organically through this AI world. It helps the AI understand who wants to see our content and who to deliver that to.

Day one of committing to found a base content follow my journey to try and rebuild this account. I’m gonna commit to posting one video a week that is all about me building this business from scratch yet again so if you’d like a free way to support me just simply comment like share this video or follow the account.

I’ve done a nice big batch of the Australian botanical face cream which most of it is headed out to a stockist.

I feel like so much has happened for me over the last 10 weeks. It’s been crazy exhausting and I miss how my business was running but at the same time I feel like I’m starting from scratch again and it’s the best opportunity to make this work even better than before.

Whilst I’m quiet on the socials, I am still busy in the background trying to figure out what is going on with meta ads

I will be restocking the nourish lotion, but for only 10 of them and they will be ready within the next week