Y Not Natural
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Y Not Natural is an organic skincare and health care product company in Perth, Australia The plants, the ocean and the minerals, which are unique to Australia.
As an Australian organic health and beauty product company, we look to the wisdom that comes from Australia and how we are using knowledge of the indigenous cultures in our product lines. We base our ideas on the premise that nothing works better than the ingredients that come from nature. Over the last 10 years, we've been building our foundation, one ingredient at a time, from the natural abundance that Australia lends to us. We have learned to extract and combine the most powerful ingredients into our product lines.
What could you notice after making Emu Oil part of your daily routine? 🌿
With consistent use, our Pure Emu Oil Capsules can become more than just another supplement.
Rich in Omega 3, 6 & 9, CLA and antioxidants, Emu Oil provides natural nutritional support from within.
Over time, it may help support healthier-looking skin and hair, joint and muscle comfort, and overall wellbeing.
What makes Australian Emu Oil special?
Its unique combination of naturally occurring fatty acids and nutrients — all in one simple daily capsule.
Sometimes, the simplest daily habits make the biggest difference✨
Have you tried Emu Oil as part of your wellness routine? 👇
Eczema-prone skin can feel dry, tight, itchy and uncomfortable. That’s where the nourishing properties of Australian Emu Oil come in.
Rich in essential fatty acids, Emu Oil helps moisturise, soften and soothe dry, irritated skin while supporting the skin’s natural barrier.
A simple addition to your daily skincare routine for skin that feels calmer, softer and more comfortable.
31/08/2026
Your hair-care routine starts at the root. 👀
Our Emu Oil Hair Regrowth Oil is a leave-in scalp treatment designed to nourish your scalp and support healthier-looking hair.
Apply to a dry scalp, massage for 2–3 minutes and leave it in. For best results, make it part of your daily routine🌿
Powered by Australian Emu Oil, Omega 3, 6 & 9 and Vitamin E, with a blend of botanical oils.
Save this post and give your scalp the care it deserves ✨
Shop via the link in bio.
28/08/2026
Most lip balms do one thing: moisturise.
We wanted ours to do more.
Our Emu Oil Lip Balm combines the nourishing power of Australian Emu Oil with SPF 50+ protection — helping keep your lips soft, hydrated and protected from the sun.
Enriched with Emu Oil, Shea Butter, Beeswax, Castor Oil and Vitamin E, it provides lasting comfort without feeling heavy or overly waxy.
And at 15g, it’s a jumbo-sized essential made to stay with you through every sunny day. ☀️
Because your lips deserve more than just a balm. 👄✨
26/08/2026
From Australia to the Middle East 🇦🇺✨
We’re excited to share a new chapter in the Y Not Natural journey — our products are now available through FACES Beauty Middle East
Our Australian natural skincare and wellness collection is now closer to you, from Pure Emu Oil and hair care to lip care, skincare and our Sports range.
A big step for our family-owned brand — and an exciting opportunity to share the power of Australian natural ingredients with even more people. 🌿
Discover Y Not Natural at FACES and find the products that fit your daily routine.
Dry, rough feet? 👣
Treat them to the nourishing benefits of Emu Oil. Massage it into clean, dry skin before bed and let it work overnight for softer, smoother, deeply hydrated feet ✨
Wake up to skin that feels the difference.
20/08/2026
A new milestone for Y-Not Natural US 🇺🇸
We’re proud to share that our Lip Balm has earned the Amazon’s Choice badge on Amazon US.
For Y-Not Natural, this is an important milestone that reflects the growing recognition of our products among customers in the US market.
We’re grateful to everyone who chooses Y-Not Natural and supports our journey.
One more step forward in our international growth.
10/07/2026
What our customers are saying ✨
From supporting skin during pregnancy and helping maintain comfort with stretch marks, to soothing and hydrating tattooed skin during recovery — our 100% Pure Emu Oil is valued for its deeply nourishing care.
Dry, rough cuticles?
A few drops of our 100% Pure Emu Oil help nourish, soften, and hydrate dry cuticles without leaving a greasy fee🌿
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