Anna Nguyen

🎊 It's that time of year again...the Big 6!

Six events are about to hit your calendar.
🎃 Halloween.
🎯 Black Friday.
💲 Cyber Monday.
🐎 Melbourne Cup.
🎄Christmas.
🎊 New Year.

Everyone around you is about to slash their prices to stay visible.

You DON'T have to be one of them.

The beauty artists who come out of this season fully booked are not the ones discounting the loudest.

They are the ones with an offer nobody can scroll past.

✨️ In our next Let's Talk Beauty live workshop I'll help you create a no discount offer that feels premium for every single one of these 6 events,

so your calendar stays full and your prices stay exactly where they belong.

Take advantage of the best time of the year for small beauty businesses now!

Comment WORKSHOP and let's get you ready.

📆 Friday 9th October 2026
🕚 10am (Aest Melb)
📍 YouTube Live

A good seasonal promotion isn’t just about filling one empty appointment.

Think about the bigger client journey.

Can this campaign bring someone new into your business?

Can it encourage an existing client to book earlier?

Can it generate a gift card sale?

Can it lead to a January rebooking?

Can one happy client bring you another?

That’s when seasonal marketing starts becoming a business strategy instead of a random promo.

Want to build yours with me?
Comment LTB. 💗

October to January is not the time to disappear from your marketing.

Your clients already have reasons to spend.

Your job is to connect your service to what they’re already planning.

The beauty artists who prepare early can promote with intention instead of waiting until their calendar has gaps and scrambling to fill them.

That’s exactly what we’re working through in my next free Let’s Talk Beauty workshop.

Comment LTB and I’ll send you the details. 👇

You do not need a sale to fill your calendar. You need a formula.

Every time a big date rolls around, the instinct is the same. Panic sets in, the calendar looks quiet, and the fastest fix feels like knocking a few dollars off your price. But that fix comes with a cost you do not see straight away. Your client anchors to that lower number, and the next time you are full price, it feels expensive to them, even though nothing about your skill changed.

Here is the shift. Instead of asking what can I take off the price, ask what can I add to the experience.

Swipe through the 4 levers I use to build an offer for any event, without ever touching my price. Bonus, something extra added to the service. Exclusivity, limited spots or early access. Access, a perk they could not normally get. Experience, an upgrade to how the whole thing feels.

Stack even one or two of these together and you have an offer that creates urgency and protects your price at the same time. No sale, no discount code, no training your clients to wait for one.

Save this one, you will want it before the next big date rolls around, and comment WORKSHOP if you want the full worked examples and scripts for every event coming up.

Halloween. Black Friday. Cyber Monday. Melbourne Cup. Christmas. New Year.

Six events, back to back, about to land on your calendar over the next 8 weeks. And if last year is anything to go by, you already know what is coming. Every other business in your area is about to slash their prices, and you are going to feel the pressure to do the same.

Here is what I want you to know before that happens. You do not need a single discount code to book out through any of these events.

Swipe through for a no discount idea for every one of the 6 celebrations, ideas you can literally use this week. A limited edition design for Halloween. A VIP booking window instead of a Black Friday sale. A styling add on for Melbourne Cup. Gift card positioning that actually feels premium for Christmas. A fresh start offer for the new me client in January.

None of it touches your price. All of it protects the way your clients see the value of what you do.

Screenshot this before the chaos starts, and comment WORKSHOP if you want the full breakdown, word for word scripts included, sent straight to you.

Every sale season, the same thought creeps in. Maybe I should just discount too.

Here is what actually happens when you do. Your client anchors to that lower price. Next time you are full price, it feels expensive to them, even though nothing about your skill changed.

Clients do not book because of a low price. They book because they are scared of missing out. Swipe through for the shift that changes everything.

What is your calendar going to look like this December? Full price, or full of discounts?