PureNeem
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Where timeless botanicals meet cutting-edge science—pure, potent, and minimal. Skincare, simplified for radiant, healthy skin.
13/08/2026
Morning skin, done well.
Luminara C. Lightweight hydration, Vitamin C and a fresh, radiant finish.
The kind of step worth making time for.
Vitamin C in the morning isn’t the problem. Unstable vitamin C is.
The right form of vitamin C is designed to work through the day, when your skin is dealing with UV exposure, pollution and oxidative stress.
That’s why Luminara uses stabilised Ethyl Ascorbic Acid, supported by an antioxidant-rich formula including green tea, licorice, turmeric and neem.
Serum first. SPF always. ☀️
11/08/2026
Your skin may not hate Vitamin C. It may hate the form you’re using.
Pure L-ascorbic acid can be powerful, but its low pH may not agree with sensitive skin. Luminara takes a different approach with stabilised Ethyl Ascorbic Acid, paired with niacinamide, alpha arbutin, licorice and turmeric.
Brightening skincare doesn’t need to feel aggressive to be effective.
Sensitive skin doesn’t need weaker skincare. It needs smarter skincare.
Your Vitamin C serum does not need to sting to work.
Irritation isn’t a sign of effectiveness, and that familiar tingling or burning sensation isn’t proof that your skin is getting better results.
That thinking was one of the reasons we developed Luminara C Radiance Serum.
Instead of chasing intensity, we formulated with stabilised Vitamin C (Ethyl Ascorbic Acid), alongside Niacinamide, Alpha Arbutin and peptides, plus Licorice Root, Green Tea and Neem.
A brightening serum designed to support radiance, uneven skin tone and the appearance of pigmentation without making discomfort part of the experience.
Because good Vitamin C skincare should leave you looking for the glow, not bracing for the sting.
Radiance shouldn’t cost you comfort.
29/07/2026
Never tested on animals. Ever.
Only approved by them. 🐾
Lentil approves. 🤎
Radiance that doesn’t clock off. ✨
Luminara C works quietly in the background, helping skin look brighter, smoother and more luminous from morning light to golden hour.
Your daily brightening ritual, bottled.
Mornings set the tone for the rest of the day.
A few drops of Vitamin C, a little sunlight, and a ritual you’ll actually look forward to. 🍋✨
Episode 1: The Edge
We chose amber glass for a reason. 🤎
✔ Better protection for light-sensitive ingredients
✔ A more premium feel
✔ Beautiful on your vanity
✖ Has an irrational fear of gravity.
“Please don’t make me do a 12-step routine.”
Rejuvénce Night Cream is for the nights when you want one rich final step that feels comforting, serious and worth opening the jar for.
Thick cream. Bedtime energy. Skin that feels looked after.
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