I AM Beauty

I AM Beauty

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Welcome to I AM Beauty UK ✨
Where beauty meets self-belief. We’re more than makeup — we’re a movement. Our mission? You are bold.You are worthy.You are beauty.

To help every face feel seen, celebrated and confident—inside & out. I AM Beauty—Who are you?

24/09/2026

Bare face → full IAMBeauty beat 💖✨

starts with Protect + Glo for that hydrated, glowy SPF 30 base, then getting into all four Stacked 👀

Essentials, Bronzed, Eyebrow + Eyeshadow working together to take the whole look from base to brows to eyes, WITHOUT half your makeup bag exploding across the dressing table 🤷

Then we’re finishing everything off with a Lip-Firmation, plus our Perfection Puff + Blended Brush Set doing what they do best 💫

Cruelty-free, clever, multi-purpose makeup made to simplify your routine and make you feel just as good as you look 💕

If you could steal just ONE product from this routine, what are you taking? 👇

23/09/2026

Get in loser, we’re doing a full face 💅

Protect + Glo? In the van.
Stacked? In the van.
Lip-Firmations? Obviously.
Wanderlust? Well we’re going somewhere, aren’t we? 👀

If this was the set-up, we’d have questions… but we’d probably ask them from the passenger seat. AND right now everything is 45% off with code Yeehaw while our CEO and founder is away on her hen in Nashville 🤠 The perfect time to add to your collection!!

21/09/2026

THE BRIDE HAS LEFT THE BUILDING 💍🤠

Our founder & CEO is Nashville-bound early tomorrow for her hen, and obviously we couldn’t let her head off to Music City without causing a little chaos at IAMBeauty HQ 😈

So while she’s away…

45% OFF ALL IAMBEAUTY.
Yep. FORTY-FIVE PERCENT!!!!!

Use code YEEHAW at checkout 🤠

Stacked, Protect + Glo, Wanderlust, Lip-Firmations, brushes, lashes… if it’s been sitting on your wishlist, now is probably the time to make your move.

But just like the hen trip, this one isn’t sticking around forever. The offer is only here for a limited time, so saddle up and get your basket sorted before it disappears 👀

Now somebody make sure Nicole doesn’t check the website from Nashville…

19/09/2026

Saturday night mode: ON 💖

Stress off. Powder on. Plans pending…

It doesn't matter if you're doing full glam, fixing up your base before heading out or the classic “I’m only going for one” face - our Perfection Puff is the little finishing touch

Soft, easy to use and perfect for pressing powder into place, smoothing everything over and keeping those Saturday night touch-ups VERY cute 🎀

So… what are we doing tonight? Full glam or keeping it low-key? 👀

18/09/2026

Tiny bag. Full glam. No compromises.

Our founder & CEO shosingexactly why IAMBeauty was MADEEEEEE!!! For real life!!! And sometimes real life involves a bag that can barely fit your phone 🤷

That’s why so many of our favourites are designed to do more without taking up more space. Stacked for your makeup essentials, Wanderlust for fragrance on the go, and a Lip-Firmation for that final little something. Perfect for nights out, holidays, hand luggage, weddings, festivals… basically anywhere you want the glam without dragging the entire makeup bag with you.

Everything you need. Nothing you don’t. That's the IAMBeauty way 💫

What IAMBeauty essential is making it into your tiny bag?

17/09/2026

Have you met the Blended Brush Set? ✨

16 brush heads. 8 dual-ended brushes. Everything you need for a full face 💖

From foundation + concealer to bronzer, blush, highlight, brows, liner + eyeshadow, every end has a job, so you can do more with fewer brushes.

Soft, cruelty-free bristles, professional-quality tools + half the handles taking up space in your makeup bag.

Basically… your whole routine, Blended 💫

15/09/2026

Consider this your warning 🚨
Protect + Glo is VERY nearly out of stock!!!!!!

There’s a reason this one never stays around for long, this isn't the first time P+G has sold out and it certainly won't be the last. Your daily glow, your hydration, your primer and your SPF 30 all in one easy step - the kind of product that quietly becomes part of your routine and then suddenly you can’t live without it 💖

Lightweight, glowy and non-greasy, Protect + Glo melts into the skin and leaves the loveliest fresh finish whether you’re wearing it alone or under makeup. It’s one of those everyday essentials that just makes getting ready feel easier. Because life is already hard enough 🤣

So if you’ve been meaning to try it, or your current one is running low, this is your sign not to wait too long 👀

14/09/2026

A completely NORMAL amount of brain space dedicated to makeup, thank you very much 😅

If you could pick ONE thing from this brain right now, what are you grabbing? 👇

13/09/2026

Found your favourite? REFILL IT!!

Wanderlust refills have officially landed, which means you can now restock your favourite scent without buying the whole set again.

🍊 Marbella - zesty + sun-drenched
🌹 Paris - sweet + rich
🌙 Dubai - ambered + seductive
💜 Bali - fresh + floral
🎰 Las Vegas - juicy + daring
🖤 Sydney - spiced + woody

Each refill is £9.99, made to pop straight back into your existing Wanderlust holder.

Same scents. Same holder. Just refill your favourite and keep spritzing

Still discovering your favourite? You can get all six fragrances + the Wanderlust holder for £49.99 💖

So… which one disappeared first? 👇

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Address

11 Dromara Road
Hillsborough, NSW
BT266PD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm