Goldwell Middle East

smetics exclusively for the stylist. Dotter’s philosophy: Hairdresser Exclusive, Advanced, Performance with Care. OUR 1ST PRODUCT - 1948
GOLDWELL IDEAL
Goldwell’s very first product. An innovative cold perm that makes the stylist’s and client’s life easier, since the thioglycolic acid technology could be used at room temperature. GROWTH AND EXPANSION - 1956
A NEW SHAMPOO DISPENSING SYSTEM
Goldwell takes its first steps into the care category with a shampoo system that’s economical in terms of dispensing and professional in terms of handling. MORE GROWTH AND EVEN MORE EXPANSION - 1956
SPRÜHGOLD
Goldwell moves into the styling category with Sprühgold. Sprühgold is the no. 1 salon hairspray in Germany to this day, with advanced aerosol technology and outstanding performance. MOVING INTO NEW MARKETS - 1958
Goldwell expands and takes its business model outside of Germany for the first time – to the United Kingdom. INTO NEW CATEGORIES - 1971
TOPMODEL (1971) / TOPCHIC (1974)
Goldwell moves into the permanent color category – a fast growing segment, where Goldwell can meet stylist needs. GROWTH - WITH INNOVATION - 1976
BIO-FORM
One of Goldwell’s greatest successes: an “air-formed” perm with the unique “Airboy” application tool for gentle care of the hair and scalp. GROWTH - WITH INNOVATION - 1976
BIOLIFE
The first salon-exclusive hair care and styling range. GROWTH - WITH INNOVATION - 1976
TRENDLINE
The first complete styling range from Goldwell. GROWTH - WITH INNOVATION - 1978
TOPCHIC DEPOT SYSTEM
Goldwell creates the first color and lotion depot system for convenient and consistent results with 100% accuracy. Unique Colormat – for easy, safe and clean color application – still extraordinary today. COMING TO AMERICA - 1979
Goldwell crosses the Atlantic.
1. Canada in 1979 – as a test market for North America
2. United States of America in 1982

THE COLORATION COMPUTER - 1981
Goldwell innovates with new technology – an advanced computer performs hair diagnostics and covers all Goldwell color services in the salon. For reliable results with maximum care and over 70,000 formulas. EXPANDING DOWN UNDER – GOLDWELL IN AUSTRALIA - 1983

GROWTH - 1984
KERASILK
A highly effective hair care range – “for hair like silk”. GROWTH - WITH INNOVATION - 1986
COLORANCE
Goldwell’s very first oxidative semi-permanent color with a pH of 6.8. Goldwell also introduces 3 new Colorance salon services: Color Balancing, Color Perming, Mini Coloring. GROWTH - WITH INNOVATION - 1988
LE COIFFEUR
Working together with salons, Goldwell introduces a co-branded hair care range. A PERFECT MATCH - 1989
Goldwell finds a like-minded spirit in KAO with a 75% partnership in 1989 and 100% in 1994. Hans Erich Dotter chooses KAO because of shared values and a commitment to keep salon exclusivity. KAO chooses Goldwell for the same values and its professional hair expertise. EXPANSION INTO ASIAN MARKETS - 1989

GROWTH - WITH INNOVATION - 1992
OXYCUR PLATIN DUST-FREE
Goldwell patents the first dust-free bleaching powder on the market. Goldwell’s first bleach, Oxycur Platin was launched in 1970. PRO SKIN - 1992
A high class premium skincare line from Goldwell. GROWTH - WITH INNOVATION - 1995
DEFINITION
A global hair care brand with patented fruit acid technology. GROWTH - WITH INNOVATION - 2001
ELUMEN
A true breakthrough with new technology. Goldwell introduces its expert color range with a KAO patent. Goldwell’s image profits immensely. REFINING IMAGE - 2004
TREND ZOOM / COLOR ZOOM
Goldwell launches its most important communication and image optimization measures.
2004: Trend Zoom Collection.
2007: Trend Zoom Challenge hairdresser competition.
2010: “Color Zoom” concept relaunch to focus on color perfection. GROWTH - WITH INNOVATION - 2005 - 2006
GOLDWELL STYLING (LATER CALLED STYLESIGN)
Goldwell’s truly global styling range with KAO’s elastomer technology. GROWTH - WITH INNOVATION - 2009
SILKLIFT
Strong, clear lightening and best gentleness. GROWTH - WITH INNOVATION - 2012
NECTAYA
The trend is huge: consumers want more gentle color services. Goldwell delivers Nectaya: "nurturing ammonia-free permanent hair color” with innovative KAO technology. GROWTH - WITH INNOVATION - 2013
NEW KERASILK
Goldwell introduces the first long-lasting and customizable Keratin treatment service with an additional home care program. RESTAGING THE BRAND - 2014
WE THINK STYLIST
Goldwell’s brand gains new focus with a new communication strategy. It’s all about “sustainable value creation at the salon through close partnership”.